The Fourth Factor is here!
I'm so excited to tell you that my new book, The Fourth Factor: Managing Corporate Culture, is here! It's available on Amazon and at other retailers. The celebration is Thursday, November 1. If you're in the Austin area and would like to come, just drop me a note (see the Contact page of the website) and I'll send you the details.
Now that the book is on Amazon, I'd love to have more reviews. The first 3 people to send me a link to their review of the paperback edition of the book before November 6 will get a free FlashDeck of the 800 pound Gorilla ($14.97 value - see http://www.fordbusinessconsulting.com/ecommerce/flashdeck.html for more details.) Just go to the Amazon book page, scroll down to "Customer Reviews" and and click on "write your own review."
Here's a short excerpt from the book that talks about the Gorilla's Guide and its impact on employee behavior. Download a sample chapter now!
EXCERPT
So much of culture is outside of our awareness. You and your employees often behave the way you do out of habit, in unconscious conformance with the culture. It takes repetition of the new behaviors over time to make a shift in the culture. Everyone needs to see evidence of the messages in action over and over.
It's a little like watching a mystery movie. You're not quite sure who is the good guy and who is the bad guy. Little snippets provide clues; then there is the scene where two people exchange a glance, and you understand what's going on. Without the earlier clues, it wouldn't have made sense; each glimpse seeded the idea. It's all about consistency and repetition.
Events and stories work the same way in the Gorilla's Guide. Each one builds on another as the pattern emerges. It's essential that you develop consistency across both formal and informal systems so there is a preponderance of stories that support the directives. The mutually reinforcing interaction between the Gorilla's Guide and behavior makes culture self-perpetuating. That's why it's so essential that your official and informal systems reflect the directives consistently.
Buy the book on Amazon today!
Now that the book is on Amazon, I'd love to have more reviews. The first 3 people to send me a link to their review of the paperback edition of the book before November 6 will get a free FlashDeck of the 800 pound Gorilla ($14.97 value - see http://www.fordbusinessconsulting.com/ecommerce/flashdeck.html for more details.) Just go to the Amazon book page, scroll down to "Customer Reviews" and and click on "write your own review."
Here's a short excerpt from the book that talks about the Gorilla's Guide and its impact on employee behavior. Download a sample chapter now!
EXCERPT
So much of culture is outside of our awareness. You and your employees often behave the way you do out of habit, in unconscious conformance with the culture. It takes repetition of the new behaviors over time to make a shift in the culture. Everyone needs to see evidence of the messages in action over and over.
It's a little like watching a mystery movie. You're not quite sure who is the good guy and who is the bad guy. Little snippets provide clues; then there is the scene where two people exchange a glance, and you understand what's going on. Without the earlier clues, it wouldn't have made sense; each glimpse seeded the idea. It's all about consistency and repetition.
Events and stories work the same way in the Gorilla's Guide. Each one builds on another as the pattern emerges. It's essential that you develop consistency across both formal and informal systems so there is a preponderance of stories that support the directives. The mutually reinforcing interaction between the Gorilla's Guide and behavior makes culture self-perpetuating. That's why it's so essential that your official and informal systems reflect the directives consistently.
Buy the book on Amazon today!
Labels: corporate culture, leadership
Labels: change, corporate culture, leadership, strategy
You know it's not enough to just read about culture and leadership. Use the tools in this section to apply what
you've learned from THE FOURTH FACTOR.
- Reading Guide (PDF)
- Gorilla Ezine
- Audio CD
- Leadership Workbook
- Tools
