Title: The Fourth Factor: Managing Corporate Culture

Author: Linda Ford
Release Date: October 15th, 2007
Pages: 158
Available at: Amazon.com

Synopsis:
Corporate culture is the 800 pound Gorilla in your organization—it does whatever it wants to. You can't ignore it. If you focus only on managing products, customers, and cash, leaving the fourth factor— culture—to take care of itself, your culture may undermine your success in the first three. Managing the fourth factor is crucial to any leader's success and this book will show you how to do that. Read more...

For more information, please view the Fact Sheet.