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Find the answers to these questions and more in the Q&A document:

    • Why is the book called The Fourth Factor?
    • What exactly is corporate culture?
    • Why is culture so important to making a business successful?
    • How does culture impact the day-to-day functioning of a business?
    • How leaders change a company’s culture?
    • Why do executives fail to manage culture?
    • And more!
For further information or to schedule an interview with the author, contact:

Phil West
Luminaria Media & Public Relations
(T) 512.945.749
(M) 512.769.3838
(E) pr@luminaria.com
906 E. 5th Street, Suite 203
Austin, TX 78702