"Culture matters. What Ford calls the fourth factor is at least as important as products, customers, and cash in getting results and generating shareholder value. Any executive who wants to successfully manage culture should heed the practical advice Ford provides."
CEO, Sun Microsystems, Inc.
"Brilliantly practical, carefully thought out, and clearly written."
Author of The Third Shift
"A must read for executives!"
Founder and CEO, 1-800-GOT-JUNK?
"Anyone who cares about building shareholder value should read this book."
Cofounder, Vignette Corporation
"This is an important work on a significant subject. Dr. Ford elaborates with clarity and wisdom about the power of culture."
Chairman, Great Harvest Bread Company
President, High Point University
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Book Excerpts
Read the The Fourth Factor book excerpts and see what is has to offer.
About the Author - Linda Ford, PhD
Maverick, entrepreneur, catalyst, leader, trouble-maker, sage advisor, change agent.
Dr. Linda Ford is all of these. Linda is committed to helping senior executives manage the fourth factor—culture. She consults and speaks on improving business performance. After twenty five years in Silicon Valley, Linda is back home in Texas. She lives in Austin with her cat, Lizzie.
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Contact Dr. Ford
Please feel free to contact Dr. Ford about The Fourth Factor, speaking engagements or on how she can assist your organization.
